Pure Colors in Real 4K, vivid colors paired with astounding detail 4K picture quality, upscaled visual and surround sound from the alpha 7 4K AI Processor Gen8 New AI button, voice controls, drag and drop functions on the AI Magic Remote Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity High resolution on a massive Ultra Big TV screen with Dolby Atmos Meet the powerful and smart alpha 7 AI Processor Gen8 With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before. Pure Colors in Real 4K Watch 4K content refined with vivid color accuracy and crisp details, making every scene visually striking and enjoyable. 4K Super Upscaling brings every frame to life LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity. HDR10 Pro Vibrant colors and brightness takes the screen resolution to new heights. Jump into elevated image quality with sharper contrast.