4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8 True black levels in every pixel create stunning contrast, depth, and detail 100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues Brighter visuals from the new light emitting structure of Brightness Booster New AI button, voice controls, drag and drop functions on the AI Magic Remote The next-level visual detail with brilliant alpha 9 AI Processor Gen8 Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth. Brighter visuals with Brightness Booster The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals. Perfect Black even in bright or dark spaces Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you. Perfect Color 100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments. AI Picture Pro brings every frame to life AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity. AI Magic Remote completes the AI experience Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands. AI Voice ID LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak. AI Search Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot. AI Chatbot Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions. AI Concierge One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history. AI Picture Wizard Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you. AI Sound Wizard Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences. Just say “Hi LG” to start interacting with your TV Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests. New upgrades for 5 years with award-winning webOS Re:New Program Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure. Home Hub, the all-in-one platform for your smart home Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.